Converting HTML to WordPress: Everything You Need to Know

  • The language itself is easy to learn
  • Every single browser supports it
  • HTML and XML are very similar
  • It’s free to use
  • Nearly all development tools support HTML
  • It’s extremely SEO friendly
  • There’s no software or platform to update and maintain
  • Simple access to your code
  • Depending on your site, it may be all you need
  • It’s a mighty content management system (CMS)
  • It’s continuously updated
  • Thousands of professional, ready-made templates to choose from
  • You have complete control of your website — meaning you don’t need to hire a developer every time you want to change something
  • Add new content whenever you want
  • You have greater control when it comes to SEO

SEO: WordPress

However, if you have a WordPress site, you can simply install a plugin and select your settings. And this is on top of the settings that are built into the WordPress core files.

  • Alt-text of image uploads
  • Meta descriptions
  • Headings
  • And more


Here’s the thing. You can do all of the above with HTML. But you need to be able to code it in. There’s no simple user interface where you just need to click a button to change a setting. No fields to add text to. You need to dig into the code to make the changes.

Page Speed: WordPress

WordPress core is written in PHP and uses databases. That means a cascading sequence of events happens when a visitor lands on your page or site.

  • Using a Content Delivery Network (CDN) to deliver content
  • Optimizing and compressing images
  • Reducing JavaScript and CSS files
  • Using a caching plugin

Page Speed: HTML

In contrast, since a site built on HTML doesn’t need to execute PHP or query a database, it’ll load much quicker than a WordPress site — assuming the code has been optimized.

  • Removing unnecessary white space throughout the code
  • Omitting comment sections
  • Compressing and minifying images
  • Reducing the number of inline scripts
  • Lazy loading images
/* Theme Name: Replace with your Theme's name. Theme URI: Your Theme's URI Description: A brief description. Version: 1.0 Author: You Author URI: Your website address. */

Wrapping Up

As you can see, there are many advantages to having a WordPress site, but that doesn’t mean all sites should convert from HTML to WordPress. Some are just fine as they are.



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Arun Vivek

Arun Vivek


I am B2B SaaS Growth marketer & Senior Digital marketer at Touch Logic. My passion is about technology & finding better ways to work